About The Studio

About A Studio That Plays For A Living.

Studio 23 is a small, hands-on design practice — three people, one workshop. We invent games, design Adventure Golf courses, and bring big creative ideas to life for venues across the UK.

Our Story

Founded From A Passion For Product Design.

Studio 23 was founded from a passion for product design and creating memorable experiences. Our journey began well before the brand officially launched — in 2018, we designed and built an Adventure Golf course for the Flower Bowl Entertainment Centre, marking our first step into immersive leisure design.

That project laid the foundations for our approach: combining hands-on creativity with a focus on how people move, play and connect within a space. As the ideas evolved, that momentum led to the creation of Cue Golf® in 2021 — blending skill-based gameplay with bold, interactive environments. In 2023, the brand was officially founded, bringing together years of experimentation, refinement and real-world experience.

Today, we continue to design engaging products and environments that put people, play and thoughtful design at the centre of everything we do.

Timeline

A Studio In Three Moves.

2018

The First Course

Designed and built an Adventure Golf course for the Flower Bowl Entertainment Centre — our first step into immersive leisure design and the foundations of the studio.

2021

Cue Golf® Born

Created Cue Golf®, blending skill-based gameplay with bold, interactive environments. Where Crazy Golf meets 8-ball Pool — an adventure on every hole.

2023

Studio 23 Founded

Brand officially founded, bringing together years of experimentation, refinement and real-world experience under one studio.

Who We Are

A Team Of Three.

Three people, one workshop, one stubborn belief — that joy is a design brief. Here are the people you'll meet.

Alfie Topping
Founder & Creative Director
Jacob Hay
Manufacturing Manager
William Parr
Business Development Manager
What We Believe

Three Things We Won't Compromise On.

01

Story First

Every place we make has a reason to exist before it has a floor plan. A theme, a narrative arc, a reason to come back — designed before we draw the first hole.

02

Built To Last

Our courses see hundreds of thousands of rounds a year. Materials, finishes and methods are picked for high-traffic venues — repairable, robust, and ready for day-after-day play.

03

Properly Serious About Play

Joy is the brief. We pursue it with the rigour of any architect — because the places people remember are the places someone took seriously enough to design with care.

Behind The Scenes

From The Workshop.

Our Happy Clients

Operators Who Keep Coming Back.

Flower Bowl
Entertainment Centre

Our flagship site since 2018. Adventure Golf course and Cue Golf® install — the home of the brand.

Flagship Cue Golf® Site

Haven

Cue Golf® rolled out across multiple Haven holiday parks — designed for high-volume family bookings.

Multi-Site Rollout

Bluestone
National Park

Cue Golf® installed at one of the UK's most-loved family resorts.

Cue Golf® Install
Want To Work With Us?

Tell Us Your Idea.

Contact Us hello@studio23.co.uk